Over 40 years ago Greenfields began as a small retail store in the west of London, as our business started to grow that we noticed our customers were requesting more speciality spices, and a large gap was evident in the ingredient market, particularly for Mediterranean and Middle Eastern herbs and spices.

At that time there were only a handful of companies that dominated the herb and spice market in the UK, these offered small jars at a very high price – and had only a limited range.

In order to cater for our customers needs we began to create our own large bags of dried mixed herbs and spices, we offered these at a low price with generous quantity, we packed these in small batches in our shop basement in the evenings, it was a labour of love.